India's politicians finally begin to have acknowledged the value of conciously creating a brand image, though its a rare phenomenan which is just developing its roots as of now.
A politician carrying a persona or consciously trying to build his persona, trying to be identified with certain attire has not been new to India, after all we have so many politicians, right from the ones who try to dress and speak like saints to the ones who want to extend their cultural heritage across, through their appearence and language. Though all of this so far has been a little messed up, its like getting inspired by the appearence and manifesting the inspiration through the appearence. There goes if at all a very little thought behind touching all aspects of a politician's life and weaving it together to form a single identity, right from what you believe, whom you believe, what you do, what you say, how you look and then too making sense of all of it.
The recent initiatives though of one of the politician had been quite visible and is a precurcor to the political make over India is going to witness in years to come, at par its international counterparts, where every aspect of a politicians life is inspired by a thought and to be accurate a unifying thought.
Yes offlate I have been seeing, hearing and observing a lot of Narendra Modi.He seems to be making a very intelligent approach,to travel from one extreme to another, from ridicule to glory. What lies behind the scene is always a grey area where opinions differ from one person to another, however what attracts our attention is an obvious process that makes Narendra Modi: A Brand in the making.
Developments in Gujarat have brought applaud to Modi from all over the world,and what makes him sound and seem sensible is not only the intelligent decisions he is taking but also an intelligent communication of those decisions, the logic, vision, ideology and going futher inspiration behind them.
Its not only about actions, but its about integrating actions with communication and making sure both come out from a single core or a brand essence. Its about a Politician who is decisive, intellectual, visionary and ambitious, who is sensible and sensitive.
Its about communication, encouraging people to put forward their opinions, discuss in open forums , participating in different kinds of motivational and educational events, making these initiartives VISIBLE and behind all of these efforts binding them together with a UNIFIED VISION.
Narendra Modi : A Brand in Making, is not a new fad, this reality is taking place every day every moment, every hour, either through a social media channel, through announcing a new social, educational, economic welfare scheme or through a more recent Google Plus Hangout.
Modi is carefully selecting the issues pertaining to society, employement, education, health, industry, taking thougtht full decisions, communicating them across, at the same time is engaging with the common man of India, listening to him, talking to him, addressing his concerns.
This seems like a concsiously thought through political career plan, where all aspects of his political success are clearly defined, the performance in numbers, sensitivity towards environment,society and nation at large, his sensibilty, his approach and how much he is approachable, and all lead by his vision, mission and values.
He is the pioneer of change, amongst very rare breed of politicians(in India), who are utilizing technology not for luxury or using it in their political speech but as an intelligent user like a common man, very much aware that his words matter, they will be heard, consumed and followed.
Brand Modi seems to be very selective even in the issues he takes up aginst his political rivals, that benefit him from both ends, as those issues not only challenge the weak points of opposition but also position him as sensible and sentive at the same time.
After all amongst all this political noise, we are hearing one voice that is clearer and definite. How much successful this Personal Branding will result in upcoming elections, is best left to be judged by time, but it will surely create a benchmark in Indian politics in years to come giving politics a touch of professionalism and turning a politician as answerable as a CEO.
A politician carrying a persona or consciously trying to build his persona, trying to be identified with certain attire has not been new to India, after all we have so many politicians, right from the ones who try to dress and speak like saints to the ones who want to extend their cultural heritage across, through their appearence and language. Though all of this so far has been a little messed up, its like getting inspired by the appearence and manifesting the inspiration through the appearence. There goes if at all a very little thought behind touching all aspects of a politician's life and weaving it together to form a single identity, right from what you believe, whom you believe, what you do, what you say, how you look and then too making sense of all of it.
The recent initiatives though of one of the politician had been quite visible and is a precurcor to the political make over India is going to witness in years to come, at par its international counterparts, where every aspect of a politicians life is inspired by a thought and to be accurate a unifying thought.
Yes offlate I have been seeing, hearing and observing a lot of Narendra Modi.He seems to be making a very intelligent approach,to travel from one extreme to another, from ridicule to glory. What lies behind the scene is always a grey area where opinions differ from one person to another, however what attracts our attention is an obvious process that makes Narendra Modi: A Brand in the making.
Developments in Gujarat have brought applaud to Modi from all over the world,and what makes him sound and seem sensible is not only the intelligent decisions he is taking but also an intelligent communication of those decisions, the logic, vision, ideology and going futher inspiration behind them.
Its not only about actions, but its about integrating actions with communication and making sure both come out from a single core or a brand essence. Its about a Politician who is decisive, intellectual, visionary and ambitious, who is sensible and sensitive.
Its about communication, encouraging people to put forward their opinions, discuss in open forums , participating in different kinds of motivational and educational events, making these initiartives VISIBLE and behind all of these efforts binding them together with a UNIFIED VISION.
Narendra Modi : A Brand in Making, is not a new fad, this reality is taking place every day every moment, every hour, either through a social media channel, through announcing a new social, educational, economic welfare scheme or through a more recent Google Plus Hangout.
Modi is carefully selecting the issues pertaining to society, employement, education, health, industry, taking thougtht full decisions, communicating them across, at the same time is engaging with the common man of India, listening to him, talking to him, addressing his concerns.
This seems like a concsiously thought through political career plan, where all aspects of his political success are clearly defined, the performance in numbers, sensitivity towards environment,society and nation at large, his sensibilty, his approach and how much he is approachable, and all lead by his vision, mission and values.
He is the pioneer of change, amongst very rare breed of politicians(in India), who are utilizing technology not for luxury or using it in their political speech but as an intelligent user like a common man, very much aware that his words matter, they will be heard, consumed and followed.
Brand Modi seems to be very selective even in the issues he takes up aginst his political rivals, that benefit him from both ends, as those issues not only challenge the weak points of opposition but also position him as sensible and sentive at the same time.
After all amongst all this political noise, we are hearing one voice that is clearer and definite. How much successful this Personal Branding will result in upcoming elections, is best left to be judged by time, but it will surely create a benchmark in Indian politics in years to come giving politics a touch of professionalism and turning a politician as answerable as a CEO.
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