We are living in an age when we have abundance of choices, we look around to pick up any product we find thousand of brands calling and saying Try Me..I am better.
Every one has created its distinctive appearence, language, way of saying things, way of doing things...every one follows a signature style that makes it a brand..and everyone ultimately aspires to be picked up by the customer. Offlate most of them have realised that they are more or less identical at least functionally until one comes up with extremely out of the box developments, they have also realized that there is very little they can compete on about pricing, given that most of them are at par when it comes to their onshelf availability their fate totally depends on a random consumer picking up a random product...but the question is is it that random?
Fight for Market share, meeting sales targets, increasing revenue, increasing profits, does it all boils down to a random customer picking up a random product? Ofcourse not, I too share this opinion with you all.Therefore through this blog I will try to identify what are those tangible and intangible factors that influence those random decisions of that random customer so that it becomes a product of choice.
The upcoming posts will be my experiments and encounters with the products, their growing aspirations, what is going on in the minds of brand managers and ofcourse where all of it is leading to finally...
Happy Reading
Every one has created its distinctive appearence, language, way of saying things, way of doing things...every one follows a signature style that makes it a brand..and everyone ultimately aspires to be picked up by the customer. Offlate most of them have realised that they are more or less identical at least functionally until one comes up with extremely out of the box developments, they have also realized that there is very little they can compete on about pricing, given that most of them are at par when it comes to their onshelf availability their fate totally depends on a random consumer picking up a random product...but the question is is it that random?
Fight for Market share, meeting sales targets, increasing revenue, increasing profits, does it all boils down to a random customer picking up a random product? Ofcourse not, I too share this opinion with you all.Therefore through this blog I will try to identify what are those tangible and intangible factors that influence those random decisions of that random customer so that it becomes a product of choice.
The upcoming posts will be my experiments and encounters with the products, their growing aspirations, what is going on in the minds of brand managers and ofcourse where all of it is leading to finally...
Happy Reading
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.